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When television went from being broadcast in black and white to color, it did not happen in one fell swoop. It took time. Manufacturers started selling color televisions even though there were only a few programs that were on in color. They continued selling their black and white models, which cost less and were better sellers. History is repeating itself with the move to 3D TV's.

As time went on, more color content was provided, and more customers made the switch to the new hardware (the color TV sets). NBC really made it happen because they were owned by RCA, which manufactured televisions. At some point, people realized that color was the way of the future for television, just as many people are saying that 3D is inevitable

The similarities are striking: just as in the early days of color TV, there are 3D TV's available for sale, and there is some programming, although relatively little. Also, the overwhelming majority of sales are for 2 dimensional television. Yet, many industry insiders are saying that it will not be too far down the road, that most homes will have one or more three dimensional TV sets.

Not all popular culture commentators are quite ready to go so far. They do have to admit there is a tremendous amount of capital invested by many different corporations to take television in this direction for the future. Ipads, like 3D TV's have similarly had a few naysayers, but they are now in demand and this has increased business in sectors, including ipad insurance.

What kind of companies are heavily invested in 3D TV? Everything from manufacturers of video gaming systems to DVD systems to computers and televisions, are involved. There are also TV networks, content providers and sporting leagues. Things might go a lot faster if someone invents the technology that creates a simulated 3D mode for 2 dimensional shows.

This would be similar to a surround sound system that allows the user to simulate a surround effect for anything, even though it is not recorded in genuine surround sound. But, even if that kind of breakthrough is impossible, you should soon start having some experiences with 3D television. After all, some content is already provided and trend setters are buying 3D TV's at this minute. If you do buy a 3D TV, consider getting it insured. Going on the internet you may find various packages, including cheap ipad insurance.

Amazon's Kindle reader seemed to be the perfect product for Amazon. It totally dominated the e-book reader market, commanding about 60% of all e-book reader sales, and it was hard to see where the competition was coming from. There were many predictions of a “Kindle killer”, but despite the release of new readers by the likes of Sony, Barnes and Noble, Plastic Logic and Bookeen, the Kindle looked sure to maintain its number one position.

Then the Apple iPad came along and, although it is an entirely different device, it did look set to spoil the party somewhat. The iPad, as many industry watchers have been quick to point out, is not without some fairly major flaws of its own, but the sheer number of people who would buy almost anything with the Apple logo on it will be more than enough to make a major dent in the Kindle's sales figures.

As well as releasing new, sexy hardware, Apple also struck a deal with many of the major publishing houses which let them charge whatever they liked for e-books – as long as they weren’t offered for less on any other device – the Kindle in other words. This appeared to basically kill off Amazon's ambition to price all e-books at $ 9.99 or less. It certainly seems as if the price of e-books has been creeping upwards since the launch of the iPad. It does seem a little strange that increased competition should drive prices upwards – but there you have it.

The situation with the e-book reader hardware itself is somewhat different. The price of the Nook from Barnes and Noble has been reduced to $ 199 from $ 259. Amazon have now dropped the price of the Kindle 2.0 from $ 259 to $ 189 – a very low number considering that it retailed at $ 359 when it was launched in February of 2009. The price of the large display Kindle DX has also been lowered from $ 489 to $ 379, an event which coincides with the device’s first upgrade which includes a higher contrast screen and a new body color.

Even the top of the range DX model is now more $ 100 cheaper than the entry level Apple iPad. Neither does the iPad come with connection to the internet for free as is the case for the Kindle reader range. Of course, the iPad is very much more than just an e-book reader, so it may very well be the case that people are happy to pay more for a more versatile and powerful device – even if it does have much shorter battery life and a less “reader friendly” screen (which excels for other applications).

It will be fascinating to see whether this downward price movement of e-book readers is just a temporary reaction to the iPad or whether it marks the dawn of a new pricing policy. It could be that companies like Amazon and Barnes and Noble might take advantage of the trend for higher priced e-books by offering lower priced hardware secure in the knowledge that they will make their profit throughout the life of the device. Or it may just be a stalling tactic until the next generation color Kindle hits the streets later this year.